Conference Information Website: Tips on how to keep your website relevant to the target audience

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Conference Information Website: Tips on how to keep your website relevant to the target audience.

A conference’s information website has an important role in the conference’s success.

Nowadays, the website is the most important platform for marketing your event. The website’s functionality is often more important than its appearance. A well built website may help to advertise the event to a broad audience and is an essential tool for relaying information to the event’s attendees.

Before focusing on the website’s appearance, you should make sure your website provides the required information.

A conference’s website should include the following information: the conference’s topic, who is the target audience, the venue, the event’s appointed time and date, and its duration. At first it is customary to provide a general agenda, and whether or not there will be guest speakers, etc. As the event’s date draws near, it will become necessary to provide more information about the agenda, speakers and their lecture’s topics, and in which hall each segment will take place. It is also recommended to provide some information about the speakers’ experience, and a short summary of their talk.

Remember that the website’s key function should be to sell the conference: including explaining why one can’t afford to miss it, presenting the topic and the information in an intriguing way so that readers who are interested in the event’s topic won’t think twice about registering. One of the most interesting sites I have come across included a humorous letter addressed to an employer, persuading him to allow his employees to attend the conference.

Contents – Make sure the following is present in some way in your site:

 

• The conference’s headline – the conference's name, organizer, target audience,

• About the conference – This is the most critical segment, very confusing - take this out. This text should include the main benefits of attending the conference plus a detailed list of activities and an image.

• Agenda – the main topics the conference will address.

• Key speakers, including a short description of each speaker and about each lecture,

• Venue – location, map, driving instructions, parking.

• Sponsors – a list of sponsors with links to their websites.

• Registration fees and available payment methods.

• Ways for attendees to contact you. Having a built-in form is highly recommended.

• Social Networks – links to the event/organizer’s page on Facebook, LinkedIn and/or Twitter.